Privacy Policy

Apeirum GmbH · Mühlemattstrasse 22, 6004 Lucerne, Switzerland

1. Responsible Body

Apeirum GmbH is the responsible body in terms of data protection law for the collection, processing, and use of your personal data. Please direct any questions regarding this statement or concerns regarding data protection to:

Apeirum GmbH
Mühlemattstrasse 22
6004 Luzern, Switzerland
[email protected]

2. Scope of Application

This privacy policy applies to personal data of the following natural persons: customers and users of Apeirum GmbH who are natural persons, and all other natural persons who are in contact with Apeirum GmbH — including representatives and employees of legal entities, suppliers, and visitors to our website who contact us via the contact form.

Apeirum processes personal data in accordance with applicable legal regulations, including the Swiss Federal Act on Data Protection (FADP) and the EU General Data Protection Regulation (GDPR).

3. Data We Collect

Apeirum collects your personal data when you contact us as a user, customer, supplier, or service provider. Data collected may include:

• Personal details: name, address, email address, telephone number
• Business information: company name, role, and contact details
• Communication data: messages sent via our contact form or email
• Website usage data: browsing behaviour, IP address, browser type

4. Purpose of Processing

a) Fulfilling contractual obligations — We process your personal data to fulfil contractual obligations and provide our services, including customer communication by mail, telephone, and electronic means.

b) Legitimate interests — Beyond contract fulfilment, we may process your data for legitimate interests such as: advertising and market research (unless you have objected), IT security, website analysis, and prevention of criminal offences.

c) With your consent — Where you have authorised us to process personal data for specific purposes, processing is based on your consent, which may be withdrawn at any time.

d) Legal requirements — Data may be processed or forwarded where required by law or in the public interest.

5. Data Security

All collected personal data is treated confidentially by Apeirum GmbH. Physical data is processed and stored in Switzerland and Europe. Electronic data is stored by Google Cloud. We also use HubSpot CRM, which stores data in the United States under standard EU Commission contract clauses.

Only those employees who need access to your data to perform their duties are granted access.

6. Data Sharing

Personal data will only be passed on where there is a sufficient legal basis — such as contract fulfilment, legitimate interest, or your consent. Service providers (IT services, telecommunications, legal consulting, sales and marketing) may receive data subject to confidentiality obligations.

7. Data Retention

We retain your data for as long as required for contractual or legal obligations. Data is deleted afterwards unless retention is required for legal defence or tax obligations (typically up to 10 years).

8. Your Rights

You have the following rights regarding your personal data:

• Right to access your personal data
• Right to correct inaccurate data
• Right to request deletion of unnecessary or unlawfully processed data
• Right to request processing limits
• Right to data portability (GDPR)
• Right to file complaints with relevant supervisory authorities
• Right to withdraw consent for future processing

To exercise these rights, please contact us at [email protected].

9. Cookies and Tracking

We use Google Analytics 4 to measure website traffic. Analytics cookies are set only after you consent via our cookie banner; until then, no analytics cookies are stored. IP addresses are anonymised and Google advertising signals are disabled. You can change or withdraw your choice at any time via the cookie banner, or manage cookies in your browser settings.

10. Changes to This Policy

We reserve the right to update this policy. Please review periodically for any changes.